Kicks Project - West Ham United Founation
The West Ham United Foundation Kicks programme began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with the aim of using football to bring communities together and engage with local young people.
The vision was to build safer, stronger, more respectful communities through the development of young peoples' potential, guiding youngsters who may have otherwise fallen through the cracks, towards a range of healthy and constructive habits.
Newham is in the heart of east London and one of the most deprived boroughs in the country. It …